Are you happy with your job?
If the answer is “yes,” more power to you!
But even if you’re content in your current position, if you’re like many professionals, you keep your eyes open for career growth opportunities. This is part of what makes a leader a leader… staying ahead of the competition and alert for the next step on the journey to personal fulfillment and professional growth.
To ensure that you’ll be singled out for the best jobs in your field, keep these steps in mind:
Build Your Personal Brand
Just like your favorite designer, auto manufacturer or breakfast cereal, you are a brand within the career marketplace. And just like Nike, Audi or Quaker Oats, you need to position and promote yourself in order to set your brand apart from the rest of the pack.
Ask yourself what separates you from other individuals with similar qualifications, skills and experience. Your brand is a composite picture of your unique personality, attributes, strengths and passions. It differentiates you from the masses and makes you immediately recognizable in terms of performance, quality and continued results. As noted by author Seth Godin, “The only way to be indispensable is to be different.”
Identify the primary product or service you have to offer. Then, pinpoint the specialized skills and talents in which you excel. Once you’ve clearly defined your brand, you’re ready to launch it in the marketplace.
Maximize Your LinkedIn Potential
LinkedIn is an excellent career marketing venue. As a potential job seeker, be sure you consistently show up in search results for candidates. To optimize your LinkedIn presence:
- Make sure your Profile is 100 percent complete. Go to “Edit Profile” to check this.
- Provide a detailed work history. This includes clear job titles and robust, well-written job descriptions, and milestones or projects you have completed.
- Use keywords that tie into your desired profession and industry. Insert them in different areas of your Profile, including your headline, summary and job description.
Networking: Work It!
Never underestimate the power of personal networking. Start with a plan:
- What is your long-term career goal?
- Who can help you reach it?
- Where can you meet up with these individuals?
Use every possible opportunity to network. If you’re not sure how to get the networking ball rolling, start with people you interact with on a day-to-day basis – family, friends, colleagues and others whom you meet in business and/or social settings.
And remember, networking is a two-way street. Be prepared to help the other person, just as you expect them to help you. At the very least, recognize that whenever a networking conversation takes place, the goal of both parties is to expand their circles of influence. So if you create a positive association that benefits both parties, it could signal the start of an important career-enhancing relationship.
Partner with an Agent
If your eye is on the career prize, consider partnering with a staffing leader in your field. Even if he or she doesn’t have a position for you at the moment, you want to be top of mind when opportunity knocks.
For more information on how to position and market yourself in your job search, contact Select Group, Inc. today!